Say what?

Oh my, big changes afoot.

Firms can now use their company names as their domain name?

The change would let the likes of Nike or Microsoft control their own domain and better exploit their brands, and also counter cyber-squatters who use variations of brands on the 280 or so existing domain extensions.

"If you have '.nike', for example, you can create real and specific branded Websites, like 'running.nike' or 'runlondon.nike'," Joe White, chief operating officer of domain registrar Gandi.net, told Reuters in an interview.

My my my.... that's news to me indeed :)