Are you listening?

I thought this was a good read.

Whether it's vibrant colors, a catchy slogan, or an informative and navigable website, public sector bodies are looking like they mean business. No longer are they the aloof and ponderous bureaucratic behemoths that control our lives. They appear to be open, approachable, and wanting to build relationships with us, the citizens.

Yes, governments and public services are getting up to speed with branding. They have seen that it works for business. They understand that their clientele--citizens--live in a branded world. It would be strange if governments didn't move with the times. Ignoring branding would be like rejecting the Internet, mobile phones, and globalization.

Very pertinent to Singaporeans at this stage, what with elections around the corner. No, it's not just the fact that the political campaigns are just revving up. It's got to do with the fact that if you run for power, you have to connect with the people.

And a huge segment which is currently being wooed is my generation . Sure, they'll make sure the blue-collar workers are specifically catered to. After all, that's what the PAP built it's force on. But now they have to do more. Reach out. If you don't want to appear stodgy and stuck in Lee Kuan Yew's shadow, then grasp whatever's available. Now. And give the opposition party candidates equal billing time on TV and in the newspapers!


I wonder if it's going to be a foregone conclusion again?